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"Redefining the Modern Gentleman"


A West Coast Spin on Motorsport Defines the Latest PUMA x NAHMIAS Drop
With Charles Leclerc at the forefront, the collaboration blends racing heritage with a relaxed, sun-soaked aesthetic. PUMA PUMA is officially collaborating with Los Angeles designer Doni Nahmias to unveil the new PUMA x NAHMIAS line. The collaborative endeavour honours the designer's West Coast origins, embodying California's relaxed ethos via the perspective of performance racing legacy. The collection integrates the brand's racing heritage with a refined streetwear aestheti


A Motorsport Influence Drives the Latest L’Art de L’Automobile x Salomon Collection
Reworking key silhouettes and apparel, the drop brings a sharper, speed-driven aesthetic to functional design. Salomon L’Art de L’Automobile is officially collaborating with Salomon once more. The Parisian automobile lifestyle brand established by Arthur Kar has launched its much awaited Spring/Summer 2026 collaboration capsule. The two French brands have seamlessly integrated rare automobile culture with high-performance running, unveiling a dynamic new collection that offer


A Strong No. 2 Debut for Ye’s BULLY on the Billboard 200
Alongside the release, Yeat, Bad Bunny, and Don Toliver secure spots in this week’s upper ranks. Photo by Frazer Harrison/ Getty Images His most recent studio album achieves 152,000 equivalent album units in its inaugural week, comprising 96,000 in streaming equivalent album units (98.43 million on-demand streams of the tracks), 56,000 in album sales, and the remainder in track equivalent album units. BULLY achieves his 14th top 10 placement on the chart. This week's list has


UNIMATIC Introduces Special Ops-Inspired Limited Edition Chronograph
The brand’s first blacked-out, fixed bezel chronograph. UNIMATIC Tactical watches typically lack visual appeal and fashion-forwardness; however, the striking design language of Unimatic's horologists imparts a distinctive edge to the exceptional usability of the new Modello Tre U3FB-ROPS Limited Edition Chronograph. The new dive watch release from Unimatic features meticulously designed nautical specifications, showcasing material innovation through collaborations with Hodink


Ray-Ban Elevates Meta Optical with Expanded Vision Support
AI-enabled designs refined to support nearly all prescriptions. Ray-Ban In a fall 2025 advertisement, Ray-Ban proclaimed, “you ain’t seen nothin’ yet,” a remark that undoubtedly pertains to its latest optical advancement from the Ray-Ban Meta line. Ray-Ban has successfully positioned itself in the convergence of contemporary technical eyewear innovation and timeless design, as the company, under the creative supervision of rapper and mogul A$AP Rocky, continues to introduce n


TOM'S Heritage Revives the Toyota Corolla Levin AE86
Complete rebuild offering exterior, interior, engine enhancements, and updated wheels. TOM’S Racing TOM’S Racing is safeguarding the memory of the iconic “Hachiroku” through its recent restoration initiative for the Toyota Corolla Levin AE86. TOM’S Heritage, the restoration division of TOM’S Racing, has introduced its Toyota Corolla Levin AE86 program, which comprehensively refurbishes the iconic rear-wheel-drive legend of the drifting community. The press statement emphasise


The RRCHF Flyback Chronograph Balances Tradition and Individuality
Through refined construction and expressive detailing, the watch offers a fresh voice within classical horology. Rexhep Rexhepi Since its introduction in 2012 under the Akrivia brand, the AK-01 has garnered remarkable acclaim for Rexhep Rexhepi, as demonstrated by the auction prices of his timepieces. However, it has been some time since we have observed a new model from the emerging independent watchmaker, the most recent being the Chronomètre Contemporain RRCC II in 2022 an


A New Independent Chapter Begins With Stéphane Pierre’s L’Impétrant
Fusing engineering, narrative, and kinetic expression, the debut watch positions itself as both concept and creation. Stéphane Pierre A new indie brand has emerged in the area. Stéphane Pierre emerges in the independent watchmaker arena with a compelling personal narrative and ambition. Residing in Annecy and educated as a micro-mechanical engineer, he possesses a foundation influenced by conventional watchmaking and the rigorous conditions of the navy and military sectors, h


A Study in Japanese Craft: Credor’s Goldfeather Urushi GBBY967
Combining a slender platinum case with a hand-finished lacquer dial, the watch reflects a quiet, artisanal approach to elegance. Credor While Grand Seiko is now well-established in the global watch market, Credor remains a niche brand. Established in 1974 as the premium branch of Seiko Corporation, Credor specialises in sophisticated, ultra-thin dress timepieces adorned with artisanal craftsmanship, initially available solely in Japan until the introduction of the Locomotive
ALL ARTICLES
WATCHES & JEWELRY


UNIMATIC Introduces Special Ops-Inspired Limited Edition Chronograph
The brand’s first blacked-out, fixed bezel chronograph. UNIMATIC Tactical watches typically lack visual appeal and fashion-forwardness; however, the striking design language of Unimatic's horologists imparts a distinctive edge to the exceptional usability of the new Modello Tre U3FB-ROPS Limited Edition Chronograph. The new dive watch release from Unimatic features meticulously designed nautical specifications, showcasing material innovation through collaborations with Hodink


The RRCHF Flyback Chronograph Balances Tradition and Individuality
Through refined construction and expressive detailing, the watch offers a fresh voice within classical horology. Rexhep Rexhepi Since its introduction in 2012 under the Akrivia brand, the AK-01 has garnered remarkable acclaim for Rexhep Rexhepi, as demonstrated by the auction prices of his timepieces. However, it has been some time since we have observed a new model from the emerging independent watchmaker, the most recent being the Chronomètre Contemporain RRCC II in 2022 an


A New Independent Chapter Begins With Stéphane Pierre’s L’Impétrant
Fusing engineering, narrative, and kinetic expression, the debut watch positions itself as both concept and creation. Stéphane Pierre A new indie brand has emerged in the area. Stéphane Pierre emerges in the independent watchmaker arena with a compelling personal narrative and ambition. Residing in Annecy and educated as a micro-mechanical engineer, he possesses a foundation influenced by conventional watchmaking and the rigorous conditions of the navy and military sectors, h


A Study in Japanese Craft: Credor’s Goldfeather Urushi GBBY967
Combining a slender platinum case with a hand-finished lacquer dial, the watch reflects a quiet, artisanal approach to elegance. Credor While Grand Seiko is now well-established in the global watch market, Credor remains a niche brand. Established in 1974 as the premium branch of Seiko Corporation, Credor specialises in sophisticated, ultra-thin dress timepieces adorned with artisanal craftsmanship, initially available solely in Japan until the introduction of the Locomotive
LIFESTYLE


A Strong No. 2 Debut for Ye’s BULLY on the Billboard 200
Alongside the release, Yeat, Bad Bunny, and Don Toliver secure spots in this week’s upper ranks. Photo by Frazer Harrison/ Getty Images His most recent studio album achieves 152,000 equivalent album units in its inaugural week, comprising 96,000 in streaming equivalent album units (98.43 million on-demand streams of the tracks), 56,000 in album sales, and the remainder in track equivalent album units. BULLY achieves his 14th top 10 placement on the chart. This week's list has


TOM'S Heritage Revives the Toyota Corolla Levin AE86
Complete rebuild offering exterior, interior, engine enhancements, and updated wheels. TOM’S Racing TOM’S Racing is safeguarding the memory of the iconic “Hachiroku” through its recent restoration initiative for the Toyota Corolla Levin AE86. TOM’S Heritage, the restoration division of TOM’S Racing, has introduced its Toyota Corolla Levin AE86 program, which comprehensively refurbishes the iconic rear-wheel-drive legend of the drifting community. The press statement emphasise


From Late Night to Middle-earth: Stephen Colbert Co-Writes New Lord of the Rings Installment
Joining forces with Peter Jackson, the self-proclaimed Tolkien superfan helps usher the beloved universe into a new era. Michael Buckner/ Variety/ Getty Images Warner Bros. Pictures is augmenting their esteemed fantasy property with the formal announcement of The Lord of the Rings: Shadow of the Past. Stephen Colbert, a recognised Tolkien enthusiast, is assuming the position of screenplay for the forthcoming film, collaborating on this eagerly awaited project with his son Pet


Hermès Elevates Everyday Tech with the Paddock Yoyo Charger & Case
Combining artisanal quality with everyday functionality, the charger and case are available through the Hermès online and across select global flagship locations for discerning users. Hermès Hermès has launched the Paddock Yoyo Charger alongside its Grand Paddock Case, a premium technological accessory made from Gold Swift calfskin. This elegant accessory set is crafted for the contemporary traveller who values both technical efficiency and the tactile opulence of traditiona
FASHION


A West Coast Spin on Motorsport Defines the Latest PUMA x NAHMIAS Drop
With Charles Leclerc at the forefront, the collaboration blends racing heritage with a relaxed, sun-soaked aesthetic. PUMA PUMA is officially collaborating with Los Angeles designer Doni Nahmias to unveil the new PUMA x NAHMIAS line. The collaborative endeavour honours the designer's West Coast origins, embodying California's relaxed ethos via the perspective of performance racing legacy. The collection integrates the brand's racing heritage with a refined streetwear aestheti


A Motorsport Influence Drives the Latest L’Art de L’Automobile x Salomon Collection
Reworking key silhouettes and apparel, the drop brings a sharper, speed-driven aesthetic to functional design. Salomon L’Art de L’Automobile is officially collaborating with Salomon once more. The Parisian automobile lifestyle brand established by Arthur Kar has launched its much awaited Spring/Summer 2026 collaboration capsule. The two French brands have seamlessly integrated rare automobile culture with high-performance running, unveiling a dynamic new collection that offer


Ray-Ban Elevates Meta Optical with Expanded Vision Support
AI-enabled designs refined to support nearly all prescriptions. Ray-Ban In a fall 2025 advertisement, Ray-Ban proclaimed, “you ain’t seen nothin’ yet,” a remark that undoubtedly pertains to its latest optical advancement from the Ray-Ban Meta line. Ray-Ban has successfully positioned itself in the convergence of contemporary technical eyewear innovation and timeless design, as the company, under the creative supervision of rapper and mogul A$AP Rocky, continues to introduce n


Nike x Alysa Liu: A First Look at Their Upcoming Apparel Drop
Landing April 30, 2026, the collection blends performance and personal style, retailing between $45 and $70 via Nike. Nike After Alysa Liu's groundbreaking gold-medal triumph at the 2026 Winter Olympics, the 20-year-old figure skating luminary is officially partnering with Nike for a joint gear launch. The initial official photographs depict a two-piece ensemble including a sweatshirt and a T-shirt, both with a prominent monochromatic pattern that portrays Liu in motion on th
GROOMING


Spring’s Most Coveted Men’s Fragrances
From crisp citrus notes to soft florals, these scents define the season’s olfactory mood. Spring is approaching like a gentle breeze, and your fragrance collection certainly requires a seasonal update. This year's spring colognes embody a lighter, herbal essence, contrasting with the deep, smoky and woodsy notes characteristic of the finest men's perfumes for autumn and winter.Steve Soderholm, founder of Ranger Station and perfumer, informs Maxim that this year's spring trend


Glow, Refined: Augustinus Bader Introduces a Vitamin C Power Move
With its latest serum, the brand pushes elevated skincare further — distilling brightness, clarity and clinical precision into one sleek drop. For effective skincare that provides luxurious indulgence, choose Augustinus Bader. The namesake beauty brand reaffirms its leadership in cutting-edge, science-based beauty with the introduction of its new Vitamin C Serum, enhanced by Advanced TFC8®. Augustinus Bader goods transcend mere luxury skincare; they become vital skincare item


Fragrance Selections to Illuminate Your January
The appropriate smell might temporarily dispel them by conjuring sunshine, triggering a memory, or simply elevating your mood with the delicate, understated scent of your preferred perfume. Ranging from tropical blossoms to sophisticated British classics, these fragrances are designed to elevate moods and infuse brightness into your January. House of Creed Silver Mountain Water, £310 Silver Mountain Water is inspired by the torrent of snowfall flowing through the Alps, appeal


Rick Owens Transforms Tooth Brushing into a Gothic Ceremony
Rick Owens and the oral care business Selahatin introduced a capsule collection of four products, including toothpaste and a handcrafted horn toothbrush. Rick Owens Corps The domain of luxury fashion is poised for a significant enhancement. Today, renowned designer Rick Owens will unveil an unusual collaborative capsule with the artisanal oral care business Selahatin, converting the act of tooth brushing into a gothic ritual. The cooperation, originating from an unexpected in
Leadership


Pieter Mulier’s First Versace Collection Is Expected in Early 2027
After officially stepping into the role of Chief Creative Officer in July, Mulier will dedicate the remainder of the year to crafting a renewed creative vision for the house. DIMITRIOS KAMBOURIS/ GETTY IMAGES The fashion world has eagerly anticipated the Prada Group's actions on its latest acquisition, and the conglomerate has now disclosed its intentions. Prada Group officials have formally presented a detailed strategy prioritising exclusivity for the future of Versace. Ins


Versace Names Pieter Mulier as Its New Chief Creative Officer
Effective July 1, the appointment marks a new creative chapter for the maison. Pieter Mulier. Photo: Karim Sadli Today, Versace and Prada Group jointly announced that the appointment will take effect on July 1, signifying a significant creative transition for the Italian fashion business. Mulier, who recently departed from Alaïa, possesses a very impressive résumé for the position. In the last twenty years, the Belgian designer has significantly influenced contemporary fashio


Nicolas Cage's Iconic Superman Comic Book Has Been Sold For a Record-Breaking $15 Million
The actor's coveted copy of "Action Comics" No. 1 is now the pinnacle of comic books. Jeff Kravitz/ FilmMagic Nicolas Cage possesses numerous exotic collections, including a Lamborghini Miura previously held by the Shah of Iran and a stolen Tarbosaurus skull. Additionally, the Leaving Las Vegas actor once owned one of about 100 surviving copies of Superman's inaugural comic book appearance—Action Comics No. 1. It has been privately sold for a record-setting $15 million. The N


Fast Retailing appoints Francesco Risso as creative director of GU
A new Risso x UNIQLO collaboration line is also set for 2026 Pascal Le Segretain/ Getty Images Fast Retailing, the parent organisation of UNIQLO, has designated former Marni creative director Francesco Risso as the new creative director of GU. Risso is poised to make his official debut with the brand's Fall/Winter 2026 collection. The Italian-born designer had extensive expertise, having studied in Florence, New York, and London, followed by a decade at Prada. He subsequently
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