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"Redefining the Modern Gentleman"


A New Independent Chapter Begins With Stéphane Pierre’s L’Impétrant
Fusing engineering, narrative, and kinetic expression, the debut watch positions itself as both concept and creation. Stéphane Pierre A new indie brand has emerged in the area. Stéphane Pierre emerges in the independent watchmaker arena with a compelling personal narrative and ambition. Residing in Annecy and educated as a micro-mechanical engineer, he possesses a foundation influenced by conventional watchmaking and the rigorous conditions of the navy and military sectors, h


A Study in Japanese Craft: Credor’s Goldfeather Urushi GBBY967
Combining a slender platinum case with a hand-finished lacquer dial, the watch reflects a quiet, artisanal approach to elegance. Credor While Grand Seiko is now well-established in the global watch market, Credor remains a niche brand. Established in 1974 as the premium branch of Seiko Corporation, Credor specialises in sophisticated, ultra-thin dress timepieces adorned with artisanal craftsmanship, initially available solely in Japan until the introduction of the Locomotive


The Goldfeather Tourbillon GBCF997 Showcases Credor’s Engraved Aesthetic at Its Finest
With delicate linear patterns carried throughout the watch, the piece embodies a harmonious balance of precision and decoration. Credor Established in 1974, Credor is Seiko’s premium brand designed to exemplify Japanese haute horlogerie, creative craftsmanship, and ultra-thin watchmaking. Initially confined to Japan, Credor commenced its global growth in 2024 with the introduction of the Locomotive model, a timepiece initially conceived by Genta, and will reinforce its standi


Patek Philippe Expands Retail Presence With Beyer Chronometrie Acquisition
The Bahnhofstrasse boutique will close in late 2026 before reopening in 2027 as the brand’s fourth global flagship salon. Keith Mayhew/ Sopa Images/ Lightrocket Via Getty Images Patek Philippe has formally entered into an agreement to purchase Beyer Chronometrie, so concluding the existence of the world's oldest independent watch shop. The iconic multibrand store, situated on Zurich’s renowned Bahnhofstrasse, will cease operations permanently at the conclusion of 2026. Commen


A Rush for the Rolex ‘Pepsi’ as Prices Spike on the Secondary Market
Driven by discontinuation whispers, collectors move quickly to secure the enduring classic. Rolex Speculative assertions regarding the discontinuation of the Rolex GMT-Master II “Pepsi” are significantly impacting the aftermarket luxury watch market. The renowned collector-grade watch, characterised by a blue and red duo-tone bezel reminiscent of the classic soda can, has experienced a price increase of approximately $3,000 since the beginning of 2026, rising from just around


Spring’s Most Coveted Men’s Fragrances
From crisp citrus notes to soft florals, these scents define the season’s olfactory mood. Spring is approaching like a gentle breeze, and your fragrance collection certainly requires a seasonal update. This year's spring colognes embody a lighter, herbal essence, contrasting with the deep, smoky and woodsy notes characteristic of the finest men's perfumes for autumn and winter.Steve Soderholm, founder of Ranger Station and perfumer, informs Maxim that this year's spring trend


From Late Night to Middle-earth: Stephen Colbert Co-Writes New Lord of the Rings Installment
Joining forces with Peter Jackson, the self-proclaimed Tolkien superfan helps usher the beloved universe into a new era. Michael Buckner/ Variety/ Getty Images Warner Bros. Pictures is augmenting their esteemed fantasy property with the formal announcement of The Lord of the Rings: Shadow of the Past. Stephen Colbert, a recognised Tolkien enthusiast, is assuming the position of screenplay for the forthcoming film, collaborating on this eagerly awaited project with his son Pet


Hermès Elevates Everyday Tech with the Paddock Yoyo Charger & Case
Combining artisanal quality with everyday functionality, the charger and case are available through the Hermès online and across select global flagship locations for discerning users. Hermès Hermès has launched the Paddock Yoyo Charger alongside its Grand Paddock Case, a premium technological accessory made from Gold Swift calfskin. This elegant accessory set is crafted for the contemporary traveller who values both technical efficiency and the tactile opulence of traditiona


A Bespoke Statement: LeBron James Collaborates with Mercedes-Benz on a Custom Maybach S 680
Finished in elegant ivory and contrasted by deep blue Nappa leather and Alcantara, the one-of-one build showcases the full potential of the brand’s tailoring program. Mercedes Maybach LeBron James is officially augmenting his remarkable vehicle collection with a premier acquisition from Mercedes-Benz. The NBA icon and the German automobile manufacturer have officially introduced a bespoke Mercedes-Maybach S 680, meticulously tailored from front to rear to fulfil the precise r
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WATCHES & JEWELRY


A New Independent Chapter Begins With Stéphane Pierre’s L’Impétrant
Fusing engineering, narrative, and kinetic expression, the debut watch positions itself as both concept and creation. Stéphane Pierre A new indie brand has emerged in the area. Stéphane Pierre emerges in the independent watchmaker arena with a compelling personal narrative and ambition. Residing in Annecy and educated as a micro-mechanical engineer, he possesses a foundation influenced by conventional watchmaking and the rigorous conditions of the navy and military sectors, h


A Study in Japanese Craft: Credor’s Goldfeather Urushi GBBY967
Combining a slender platinum case with a hand-finished lacquer dial, the watch reflects a quiet, artisanal approach to elegance. Credor While Grand Seiko is now well-established in the global watch market, Credor remains a niche brand. Established in 1974 as the premium branch of Seiko Corporation, Credor specialises in sophisticated, ultra-thin dress timepieces adorned with artisanal craftsmanship, initially available solely in Japan until the introduction of the Locomotive


The Goldfeather Tourbillon GBCF997 Showcases Credor’s Engraved Aesthetic at Its Finest
With delicate linear patterns carried throughout the watch, the piece embodies a harmonious balance of precision and decoration. Credor Established in 1974, Credor is Seiko’s premium brand designed to exemplify Japanese haute horlogerie, creative craftsmanship, and ultra-thin watchmaking. Initially confined to Japan, Credor commenced its global growth in 2024 with the introduction of the Locomotive model, a timepiece initially conceived by Genta, and will reinforce its standi


Patek Philippe Expands Retail Presence With Beyer Chronometrie Acquisition
The Bahnhofstrasse boutique will close in late 2026 before reopening in 2027 as the brand’s fourth global flagship salon. Keith Mayhew/ Sopa Images/ Lightrocket Via Getty Images Patek Philippe has formally entered into an agreement to purchase Beyer Chronometrie, so concluding the existence of the world's oldest independent watch shop. The iconic multibrand store, situated on Zurich’s renowned Bahnhofstrasse, will cease operations permanently at the conclusion of 2026. Commen
LIFESTYLE


From Late Night to Middle-earth: Stephen Colbert Co-Writes New Lord of the Rings Installment
Joining forces with Peter Jackson, the self-proclaimed Tolkien superfan helps usher the beloved universe into a new era. Michael Buckner/ Variety/ Getty Images Warner Bros. Pictures is augmenting their esteemed fantasy property with the formal announcement of The Lord of the Rings: Shadow of the Past. Stephen Colbert, a recognised Tolkien enthusiast, is assuming the position of screenplay for the forthcoming film, collaborating on this eagerly awaited project with his son Pet


Hermès Elevates Everyday Tech with the Paddock Yoyo Charger & Case
Combining artisanal quality with everyday functionality, the charger and case are available through the Hermès online and across select global flagship locations for discerning users. Hermès Hermès has launched the Paddock Yoyo Charger alongside its Grand Paddock Case, a premium technological accessory made from Gold Swift calfskin. This elegant accessory set is crafted for the contemporary traveller who values both technical efficiency and the tactile opulence of traditiona


A Bespoke Statement: LeBron James Collaborates with Mercedes-Benz on a Custom Maybach S 680
Finished in elegant ivory and contrasted by deep blue Nappa leather and Alcantara, the one-of-one build showcases the full potential of the brand’s tailoring program. Mercedes Maybach LeBron James is officially augmenting his remarkable vehicle collection with a premier acquisition from Mercedes-Benz. The NBA icon and the German automobile manufacturer have officially introduced a bespoke Mercedes-Maybach S 680, meticulously tailored from front to rear to fulfil the precise r


Taking Maybach to the Skies: Airbus x Mercedes-Benz Unveil the ACH145
Infused with Maybach sensibilities, the helicopter’s interior features handcrafted materials, from polished wood floors to enveloping leather seats in a refined, lounge-like configuration. Airbus x Mercedes-Benz Airbus Corporate Helicopters and Mercedes-Benz have collaborated to introduce the ACH145 Mercedes-Benz Edition, enhancing private air travel with a cabin inspired by the automaker's most opulent cars. Introduced at a demonstration event in São Paulo, Brazil, the speci
FASHION


Nike x Alysa Liu: A First Look at Their Upcoming Apparel Drop
Landing April 30, 2026, the collection blends performance and personal style, retailing between $45 and $70 via Nike. Nike After Alysa Liu's groundbreaking gold-medal triumph at the 2026 Winter Olympics, the 20-year-old figure skating luminary is officially partnering with Nike for a joint gear launch. The initial official photographs depict a two-piece ensemble including a sweatshirt and a T-shirt, both with a prominent monochromatic pattern that portrays Liu in motion on th


Driving Style Forward: Maserati Unveils Sunglasses Collaboration with DITA Lancier
Blending automotive excellence with optical craftsmanship, the collection delivers sleek, road-ready frames imbued with the essence of grand touring elegance. DITA Lancier A seamless journey on the open road relies not only on the vehicle's performance but also on the appropriate accessories, and Maserati effectively addresses this with a sophisticated new collaboration with DITA Lancier in eyewear. Drawing from Maserati's grand touring legacy, the sophisticated new frames le


Schott x Lee Return With the 101J Cowboy Black Denim Set for SS26
The new drop pairs the classic 101J Cowboy Jacket with coordinating 101 Cowboy Pants, both cut from richly textured Japanese black denim. Schott x Lee Capitalising on the success of their prior '101 WWII Model' partnership, Schott and Lee have formally introduced the 2026 Spring/Summer 101J Cowboy Black Denim Jacket and Pants. This recent collaboration delves further into Lee's archives, focusing notably on the late 1930s period of the renowned Cowboy series. By reinterpretin


Jil Sander Teams Up With Oliver Peoples for Debut Eyewear Line
The collaboration presents a unisex range balancing sculptural angles and organic curves, realized through a thoughtful mix of titanium and acetate materials. Jil Sander Jil Sander and Oliver Peoples have officially partnered to unveil the inaugural release of their joint sunglasses line. The idea adeptly balances the modernist European legacy of Jil Sander with the typical Californian origins of Oliver Peoples. The line, crafted in Japan, employs tactile titanium and sculptu
GROOMING


Spring’s Most Coveted Men’s Fragrances
From crisp citrus notes to soft florals, these scents define the season’s olfactory mood. Spring is approaching like a gentle breeze, and your fragrance collection certainly requires a seasonal update. This year's spring colognes embody a lighter, herbal essence, contrasting with the deep, smoky and woodsy notes characteristic of the finest men's perfumes for autumn and winter.Steve Soderholm, founder of Ranger Station and perfumer, informs Maxim that this year's spring trend


Glow, Refined: Augustinus Bader Introduces a Vitamin C Power Move
With its latest serum, the brand pushes elevated skincare further — distilling brightness, clarity and clinical precision into one sleek drop. For effective skincare that provides luxurious indulgence, choose Augustinus Bader. The namesake beauty brand reaffirms its leadership in cutting-edge, science-based beauty with the introduction of its new Vitamin C Serum, enhanced by Advanced TFC8®. Augustinus Bader goods transcend mere luxury skincare; they become vital skincare item


Fragrance Selections to Illuminate Your January
The appropriate smell might temporarily dispel them by conjuring sunshine, triggering a memory, or simply elevating your mood with the delicate, understated scent of your preferred perfume. Ranging from tropical blossoms to sophisticated British classics, these fragrances are designed to elevate moods and infuse brightness into your January. House of Creed Silver Mountain Water, £310 Silver Mountain Water is inspired by the torrent of snowfall flowing through the Alps, appeal


Rick Owens Transforms Tooth Brushing into a Gothic Ceremony
Rick Owens and the oral care business Selahatin introduced a capsule collection of four products, including toothpaste and a handcrafted horn toothbrush. Rick Owens Corps The domain of luxury fashion is poised for a significant enhancement. Today, renowned designer Rick Owens will unveil an unusual collaborative capsule with the artisanal oral care business Selahatin, converting the act of tooth brushing into a gothic ritual. The cooperation, originating from an unexpected in
Leadership


Pieter Mulier’s First Versace Collection Is Expected in Early 2027
After officially stepping into the role of Chief Creative Officer in July, Mulier will dedicate the remainder of the year to crafting a renewed creative vision for the house. DIMITRIOS KAMBOURIS/ GETTY IMAGES The fashion world has eagerly anticipated the Prada Group's actions on its latest acquisition, and the conglomerate has now disclosed its intentions. Prada Group officials have formally presented a detailed strategy prioritising exclusivity for the future of Versace. Ins


Versace Names Pieter Mulier as Its New Chief Creative Officer
Effective July 1, the appointment marks a new creative chapter for the maison. Pieter Mulier. Photo: Karim Sadli Today, Versace and Prada Group jointly announced that the appointment will take effect on July 1, signifying a significant creative transition for the Italian fashion business. Mulier, who recently departed from Alaïa, possesses a very impressive résumé for the position. In the last twenty years, the Belgian designer has significantly influenced contemporary fashio


Nicolas Cage's Iconic Superman Comic Book Has Been Sold For a Record-Breaking $15 Million
The actor's coveted copy of "Action Comics" No. 1 is now the pinnacle of comic books. Jeff Kravitz/ FilmMagic Nicolas Cage possesses numerous exotic collections, including a Lamborghini Miura previously held by the Shah of Iran and a stolen Tarbosaurus skull. Additionally, the Leaving Las Vegas actor once owned one of about 100 surviving copies of Superman's inaugural comic book appearance—Action Comics No. 1. It has been privately sold for a record-setting $15 million. The N


Fast Retailing appoints Francesco Risso as creative director of GU
A new Risso x UNIQLO collaboration line is also set for 2026 Pascal Le Segretain/ Getty Images Fast Retailing, the parent organisation of UNIQLO, has designated former Marni creative director Francesco Risso as the new creative director of GU. Risso is poised to make his official debut with the brand's Fall/Winter 2026 collection. The Italian-born designer had extensive expertise, having studied in Florence, New York, and London, followed by a decade at Prada. He subsequently
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