Pieter Mulier’s First Versace Collection Is Expected in Early 2027

After officially stepping into the role of Chief Creative Officer in July, Mulier will dedicate the remainder of the year to crafting a renewed creative vision for the house.

DIMITRIOS KAMBOURIS/ GETTY IMAGES

The fashion world has eagerly anticipated the Prada Group's actions on its latest acquisition, and the conglomerate has now disclosed its intentions. Prada Group officials have formally presented a detailed strategy prioritising exclusivity for the future of Versace. Instead of hastily introducing a new creative idea, the house is using a meticulously strategic and gradual strategy to elevate the Medusa to the apex of the premium market.

Prada Group Executive Chairman Lorenzo Bertelli and CEO Andrea Guerra presented the eagerly awaited plan during a conference call regarding the conglomerate’s strong financial achievements for 2025. The plan is centred around recently recruited Chief Creative Officer Pieter Mulier, who will officially begin his role on July 1. Nevertheless, admirers must await the unveiling of his creations. The brand announced that Mulier’s inaugural collection will launch in early 2027, allowing the designer sufficient time to concentrate only on the analysis and development of subsequent collections that are fundamentally aligned with the house’s original DNA.

In addition to Mulier’s creative leadership, the Prada Group is executing a substantial structural reorganisation to enhance Versace’s status. A major element of this new epoch is the formal reintroduction of Atelier Versace, the brand's illustrious haute couture collection. By reintroducing the house into the elite realm of bespoke, high-end dressmaking, the brand is solidifying its dedication to superior craftsmanship and luxury appeal. In contrast, the company is systematically eliminating Versace's more commercial and accessible products. Guerra acknowledged the official discontinuation of the entry-level Versace Jeans Couture label, as well as its other ready-to-wear sub-brands. This initiative constitutes the initial step of channel repositioning, which will significantly shift the company towards high-quality, full-price sales and a more selective global distribution strategy.

The Prada Group marks its fifth consecutive year of growth, with projected 2025 revenues approaching €5.72 billion EUR, demonstrating the application of their successful strategy to their recent acquisition. By emphasising long-term appeal rather than immediate financial profit, an unwavering and opulent resurgence of the renowned Italian brand is established.