A$AP Rocky's Inaugural Ray-Ban Campaign as Creative Director Originates from Harlem

A$AP Rocky has finally unveiled his Wayfarer Puffer frames, having showcased the sunglasses at the Met Gala and Cannes Film Festival.

A$AP Rocky's appointment as Ray-Ban's inaugural creative director in February appeared to be a rational advancement for the eyewear enthusiast rapper.

Following the introduction of the “Black Out Collection” as his inaugural offering, Rocky concentrated on Ray-Ban’s iconic Wayfarer design, attending this year’s Met Gala in a unique iteration of the “Wayfarer Puffer” sunglasses adorned with an 18-karat gold logo, natural diamonds, and gemstones. The following week, he acquired a comparable one-of-a-kind Wayfarer pair for his Red Carpet appearance at the Cannes Film Festival.

Ray-Ban and Rocky have finally revealed the Wayfarer Puffer along with its campaign photographed in Harlem. The photoshoot embodies the rapper's culture, community, and individual style, including a street-cast of local artists and residents wearing the oversized frames in the neighborhoods where Flacko was raised; a visual affirmation of the silhouette's tagline: "Rooted in Harlem." Engineered for a global audience.

The Wayfarer Puffers are not adorned with 18-karat gold or genuine diamonds; instead, they have a refined array of polished colors, including red, blue, pink, yellow, green, black, and white. Each pair is priced at $202 USD.