A$AP Rocky Appointed as Chanel's Latest Ambassador

A$AP Rocky has been formally appointed as a new ambassador for Chanel, solidifying his creative partnership with designer Matthieu Blazy.

The enduring collaborative relationship between A$AP Rocky and designer Matthieu Blazy has attained a new zenith. The rapper and fashion legend has been officially appointed as a new ambassador for Chanel, solidifying his position as a crucial muse for the luxury brand under Blazy's leadership.

This formal appointment represents the logical progression of a partnership that commenced with Blazy's debut. Rocky has been a prominent presence and a standout in Bottega Veneta’s campaigns during Blazy's tenure as creative director. With his personal aesthetic—a refined fusion of streetwear and high luxury—accurately reflecting Blazy’s concept of grounded, meticulously made elegance, Rocky becomes the new ambassador for the house of Chanel. The rapper has consistently championed Blazy’s work, rendering their collaboration a true convergence of creative energies.

Chanel's elevation of Rocky to ambassador rank constitutes a deliberate manoeuvre. The fashion brand announced today the appointment of the music artist as an ambassador, citing his "talent, curiosity, and boundless creativity" as essential attributes that render him ideal for Chanel. Matthieu Blazy stated, “Rocky is an exceptional artist who invests his heart and soul into every project he undertakes, as well as being an extraordinary individual.” As a musician, actor, father, and friend, he contributes significantly and consistently demonstrates generosity. We are delighted to welcome him to Chanel, and I am eager to collaborate once more. Rocky expressed praise for Blazy, noting, “Matthieu’s creativity is advancing fashion.” His designs exhibit a balance of sensitivity and strength; they are rooted in reality while simultaneously evoking a sense of wonder. I am thrilled to see him at Chanel. His appointment utilises Rocky’s worldwide impact in music and hip-hop culture to strengthen the brand’s standing at the convergence of high fashion and modern sophistication. This collaboration guarantees that Chanel's legacy of workmanship extends to a wider, globally involved, and culturally varied audience. Rocky’s influence ensures that the brand’s understated luxury will persist in garnering attention.