TUMI Introduces Its New Generation Alpha Collection

TUMI launches its next-generation Alpha series, showcasing its hallmark FXT™ Ballistic Nylon, silent magnetic closures, and a novel “Ultra Blue” colourway.

TUMI

TUMI has officially launched the next iteration of its signature Alpha series, characterised by a "blueprint for modern movement" and a deliberate, modest design. The collection, anchored by the brand's hallmark FXT™ Ballistic Nylon, highlights streamlined pocketing, silent magnetic closures, and access points designed for optimal efficiency.

The launch is presented through a cinematic, action-oriented campaign featuring Global Brand Ambassador and Formula 1 World Champion Lando Norris. The campaign, helmed by Alice Schillaci, depicts Norris in a suspenseful tale as an individual readying for a mission, highlighting the precision and concentration necessary when every element must operate flawlessly.

TUMI

Essential items comprise the Dual Access Expandable Carry-On, the renowned TUMI Brief Pack™, the Double Expansion Duffel, and the Convertible Clutch Crossbody, each meticulously designed to facilitate effortless travel and daily functionality. TUMI unveils a new Ultra Blue colourway, with vibrant accents across six shapes, reflecting the brand's dedication to innovation and perfection.

The new Alpha collection is designed for efficiency, featuring technical enhancements like silent magnetic closures, streamlined pocketing, and simple access points. Discover the complete collection today at TUMI's online and offline stores.