TUMI Highlights Wei Daxun in the Concluding Segment of the 19 Degree Lite "Uncompromisingly Light" Campaign

TUMI announces the appointment of Chinese actor Wei Daxun as the new Asia-Pacific brand ambassador, including him in the concluding segment of the 19 Degree Lite's "Uncompromisingly Light" campaign, following the recent inauguration of its flagship shop in Shanghai.

Esteemed as one of China's most renowned actors, Wei Daxun has enthralled audiences throughout Asia with his variety, charisma, and authenticity, epitomizing the principles that have characterized TUMI for the past 50 years: precision, innovation, and an unwavering drive for progress.

The actor showcases the ultra-lightweight luggage's versatility and compatibility with a dynamic lifestyle in a series of enigmatic stills directed by David Pun and photographed by famous artist Guo Kun.

A subtle fortitude directs his path through urban landscapes; elements from the Fall Winter 2025 collection reaffirm the metropolitan sophistication of the Alpha, Alpha Bravo, Voyageur, and Arrivé collections, commemorating the latter half of TUMI’s 50th anniversary — anchored in the pulse and resilience of New York City. Designed specifically for the demands of urban living, the Poster Print showcases a torn poster graphic, complemented by Carbon Fiber accents and magnetic zipper garages from the automotive-inspired Arrivé collection, demonstrating that optimal designs seamlessly transition from weekday to weekend.

The Alpha Bravo collection, renowned for its high-performance "go-anywhere" designs, is invigorated by a novel core colorway: Navy Coated Canvas. The Alpha Bravo suite, with seasonal shades of Pavement and Electric Blue, is crafted with the commuter's aesthetic in consideration, drawing inspiration from metropolitan architecture.

The business-ready Arrivé range features modern accents and thoughtful enhancements that improve both functionality and aesthetics. The Arrivé Hannover Slim Brief provides a sophisticated, minimalist choice for efficient business travel, whereas the Harrison line features the Griffen Flap Backpack, showcasing a Burnished Wine Ombre gradient that imparts a unique, textured quality to Harrison’s whole-grain leather, embodying TUMI’s traveler ethos.

Explore TUMI either in-store or at www.tumi.sg for further information.