Nike and Jacquemus Collaborate in the Wonder Room

Commemorating the partnership with bigger sculptures influenced by gym locker rooms.

Image: Nike

The forthcoming collaboration between Nike and Jacquemus has been unveiled. The duo's nuanced interpretation of the Air Max 1 has garnered attention from figures such as Serena Williams and Central Cee, coinciding with the inauguration of an interactive pop-up venue at The Wonder Room.

Image: Nike

Image: Nike

Situated within Selfridges in London, Nike and Jacquemus create an enchanting experience with oversized Swoosh sculptures inspired by their joint Le Swoosh bag. The cement-lined area emulates gymnasium locker rooms, while the collection in white and red tones contrasts with the walls. Within the oversized Swoosh, there exists a collection of portable necessities, comprising large earbuds, breath mints, and Nike-branded wristbands.

Image: Nike

The corner shop display becomes warm and humid, inviting you to engage in weightlifting with ropes, dumbbells, and smoothie sculptures to augment your exercise regimen. The shiny display honors the silver Air Max 1 colorway, while patrons may purchase exclusive Nike x Jacquemus squeezed juices on-site.

Examine Nike and Jacquemus’ The Wonder Room pop-up at Selfridges in detail above. It will remain open until August 12.