Jaden Smith Appointed as Christian Louboutin's Inaugural Men's Creative Director

Smith's vision integrates the home's timeless elegance with a contemporary emphasis on functionality and practicality.

Christian Louboutin

In a landmark decision for the high fashion industry, Christian Louboutin has designated Jaden Smith as the inaugural creative director for its men's line. The hiring is a significant milestone, as Smith is the sole individual, apart from Christian Louboutin, to assume the creative leadership of the luxury brand since its inception in 1991.

The choice to assign the 27-year-old artist a creative vision for a firm valued at over $3 billion USD indicates a daring new trajectory for the brand. Smith's ideology amalgamates Louboutin's timeless elegance with a unique, contemporary perspective. Louboutin remarked on Smith's new position in his company, stating, “I found him to be intriguing, exceptionally kind, and profoundly humble, and above all, remarkably interesting: his demeanor, attire, and thought process.” Smith informed WWD, “This is one of the greatest honors of my life, and I feel considerable pressure to meet the standards set by Christian for the house, as well as to assume such a significant role.” Upon his outreach, I was astounded by our striking similarities and our shared proclivity for analogous approaches to activities. I eagerly anticipate revealing our endeavors to the world. The realm of Christian Louboutin for guys possesses significant promise.

Christian Louboutin articulated his delight for the collaboration, characterizing their creative exchanges as a “ping-pong” of ideas driven by mutual “enthusiasm and curiosity.” Smith's inaugural collection is eagerly awaited. An avant-première will debut at select Louboutin stores in January and online, succeeded by his inaugural seasonal men’s collection at Paris Fashion Week. The Jos denit Fall/Winter 2026 collection will be available in retailers next May. The appointment exemplifies Smith's distinctive impact and marks a new phase in the legacy of the renowned red sole.