Tony Finau Has Transitioned From Nike To Jordan Brand

The initiative signifies Jordan Brand's extensive effort to cultivate a more performance-oriented identity in golf.

Jordan Brand

Tony Finau has entered into an agreement with Jordan Brand. The decision may astonish certain individuals. Not due to its unexpected nature, but because Finau has long functioned as an unofficial ambassador for Jordan.

Although officially affiliated with Nike, his association with Jordan Brand has been evident for an extended period. He has consistently favoured Jordan silhouettes, particularly the Air Jordan 1 Low Golf, which he donned in a customised, player-exclusive variant. He became a regular presence at Grove XXIII, frequently playing with Michael Jordan. The signing appears less as a transformation and more as an acknowledgement of preexisting conditions.

Jordan Brand

Finau will make his 2026 debut today at the Sony Open, adorned with complete Jordan Golf attire, which is uncommon in professional golf. “Affiliating with the Jordan Brand signifies a new phase in my professional journey,” Finau stated in an article. “Clearly, Michael epitomises excellence at the pinnacle of achievement.” Being associated with Jordan Brand is remarkable, and Michael is an exceptional man to represent. However, what is particularly intriguing is what this indicates regarding Jordan Brand's aspirations in golf.

Last year, the brand executed a subtle relaunch, unveiling an updated apparel collection and the release of the Jordan Air Rev Golf. The emphasis transitioned from nostalgia to performance and contemporary significance, while remaining anchored in Michael Jordan's competitive spirit.

Although Tony Finau's inclusion in the roster is significant, it may eventually be regarded as a precursor. Anticipate increased offerings from Jordan Brand this year as it seeks to reinforce its position in the sport.