The Weeknd and Nespresso Forge a Creative Partnership

The launch features a new Togetherness Blend and accompanying accessories. Currently accessible in the United States and Canada.

Nespresso

Nespresso has collaborated with The Weeknd’s artisanal coffee business, Samra Origins, to introduce a new line that honors culture, creativity, and everyday rituals. Samra Origins, named in honor of his mother, embodies The Weeknd’s Ethiopian ancestry and familial customs related to coffee. The cooperation commences with the Nespresso I Samra Origins Togetherness Blend, a robust, intense roast intended to unite individuals through a mutual appreciation for coffee.

Nespresso

Nespresso

The collection, currently accessible in the U.S. and Canada, including the limited-edition Togetherness Blend, a travel mug, and a tumbler, all influenced by The Weeknd's offstage practices and creative methodology. The collaboration transcends product offerings, as Nespresso furthermore acts as the principal sponsor for The Weeknd’s global tour, providing fans with exclusive experiences.

Nespresso

The Weeknd stated, “Coffee is deeply ingrained in my family culture — it signifies gathering, sharing, and reflection.” Nespresso CEO Philipp Navratil stated, “As music amalgamates genres, our coffee unites individuals.” Additional product releases are anticipated later this year as the collaboration progresses.