The Veritable Essence of Burberry Hero

As its name implies, Burberry Hero is designed for the champions who inhabit our world: the ordinary individuals, like you and me.

The term hero evokes a passionate aspiration to aspire to greatness, like to a figure from a Saturday morning cartoon, or to elevate the standards of masculinity. Heroes manifest in various forms; anyone can ascend to the moment and execute an act of courage.

In this context, we may discuss perfumes, examining how perfumers from renowned Houses strive to encapsulate the spirit of a champion, with top, middle, and base notes reflecting the wit of Perseus, the courage of Theseus, and the strength of Hercules, respectively.

The Gospel Truth of Burberry Hero Burberry Hero – the 2021 fragrance by Aurélien Guichard and Ricardo Tisci’s inaugural scent for the company — is audacious in its composition due to the absence of any “tint” in its methodology. While perfumers often utilize color to represent the seasons in their fragrances (green for spring, blue for summer as exemplified by Burberry Element, and rusts for fall), Burberry Hero is characterized by a neutral yellow-beige and features straightforward advertising imagery of Adam Driver mounted on a horse.

The former telegraphs Guichard and Tisci’s taste about what being a man means today while the latter is open to one’s interpretation (perhaps, a nod to Bellerophon who rode on Pegasus).

Contained inside the essence of the fragrance is what is referred to as a “true” aroma — one that precisely embodies the notes utilized in its composition. Spicy and zesty nuances of bergamot, pepper, and juniper emerge in the opening before the aristocratic essence of Burberry permeates this fragrance. It is as luxurious as it is enjoyable, with hints of incense, oakmoss, and leather imparting warmth. Guichard's masterpiece, however, would be its robust cedar heart.

A balanced blend of three cedar variants—Virginian, Atlas, and Himalayan—provides freshness, sweetness, and depth, respectively. A single spritz of Burberry Hero evokes a connection to nature with its trio of trees, encapsulating the essence of contemporary masculinity as one balances power, freedom, and strength while traversing personal and social dynamics.

Burberry Hero embodies the dichotomy of power and sensitivity. A fragrance that embodies the enduring essence of Burberry while simultaneously conveying a sense of modernity. A synthesis of universality and individuality. Guichard states, "The fragrance embodies the primal essence inherent in every individual while simultaneously reflecting authentic humanity." In summary, it is a cologne that embodies the essence of its wearer and undoubtedly offers remarkable sillage for the summer season.

Burberry Hero is accessible at prominent department shops, including their online platforms: Sephora, BHG, Metro, TANGS, and Takashimaya. The pricing is $195 for 150ml, $164 for 100ml, and $118 for 50ml.