The House of Creed Highlights British Elegance in Raffles City

Despite its peculiarities — such as abandoning scents and relegating them to a “Vaulted Scents” page or prolonged intervals without new releases — the House of Creed has consistently operated with elegance.

Located at Raffles City, #01-39C, the House of Creed enhances its presence in Singapore by offering its most regal scents.

It commenced in 1760 as a tailor to the Royal Household, as mandated by Queen Victoria, with its inaugural output, a pair of scented gloves presented to King George III, embodying the spirit of the era.

At those time, it was customary for tailors to fragrance garments according to the emotions and mental states of their clients.

“Our creations represent a temporal journey, serving as a conduit between generations, as the past fortifies our future,” states Erwin Creed, a member of the 7th Generation Creed, exemplifying the House's evolution over the years. Incorporating a R into evolution—symbolizing opulence, nobility, and abundance—transforms it into revolution.

A technique of production that exemplifies how fragrance houses ought to function.

The last we got up with Erwin was for the release of Aventus cologne to Singapore, the House of Creed’s mega wattage smash in 2010 that undoubtedly, is one of the most copied perfumes of our time (it has been reported that it popularised the utilization of pineapple notes). Creed emphasized that participation in a family business necessitated the adherence to familial values.

Every member of a fragrance's production line is fully aware of the components included in each bottle, from the top notes to the base notes.

This deviation from incessant releases and the continual production of products maintains the quality of Creed scents at a couture standard, ensuring that a fragrance's integrity is never compromised or rushed to fulfill a deadline. The experience at the store, as noted in the interview where Creed emphasizes that its personnel is specifically educated to avoid aggressive selling, represents the apex of olfactory excellence. A fact, that Creed has revealed is at an 85% success rate.

“At the House of Creed, we are delighted to announce the opening of our inaugural store in Singapore at Raffles City.” Given our brand's meticulous approach to location and presence, it is appropriate to collaborate with our longstanding partner Luxasia for our entry into Raffles City. With a robust legacy of pioneering global travel to unveil new discoveries, we are eager to share the narrative of Creed and its beautiful fragrances with a broader audience both regionally and globally. states Sarah Rotheram, Chief Executive Officer.

Roses from Bulgaria, Turkey, and Morocco; Italian jasmine; Florentine iris; Indian tuberose; Haitian vetiver; bourbon vanilla; Calabrian bergamot; and Parma violets—these are the exquisite ingredients sourced by the Creed laboratory in Fontainebleau, each valuable and traceable for transparency. They undergo a process known as Millésime, a term derived from the wine industry and also the name of a Creed fragrance.

The ingredients, rich in natural oils, differ according to their natural characteristics, much like the red-hued liquor itself. While the chemistry of the soil or the water used to nurture it can be adjusted accurately, occurrences like the degree of rainfall or even the UV index of a given season can not.

What one will possess at the House of Creed store is a living organism that embodies the unique signature of its origin. Each bottle has an enigma, yet its quality consistently remains at 100%, like to a vintage wine intended for inheritance.

The House of Creed Highlights British Sophistication In Raffles City Explore the declarations of purpose from the House of Creed at its Raffles City Store today, from Fontainebleau to Singapore. Two pieces of advice: it operates from 10 AM to 9:30 PM, and if you are pressed for time, the top sellers are Aventus, Silver Mountain Water, and Green Irish Tweed.