Rite of Way Broadens Its Archetype-Inspired Fragrance Collection With “Rising Sun”

The fragrance is composed of layers of cardamom, sandalwood, tobacco, and tonka, inspired by the path of becoming.

Rite of Way

The contemporary fragrance brand Rite of Way, located in New York, has introduced its second scent, "Rising Sun." This release signifies a new phase for the company, established earlier this year by Alex Brands, the former Head of company Marketing at Madhappy.

“Rising Sun,” a sequel to “Outer Realm,” is structured as a narrative of transformation divided into three acts: the tranquility of dawn, the victory of daybreak, and the might of light. The formula features layers of cardamom, sandalwood, tobacco, and tonka, resulting in a smell that exudes warmth and intention. The fragrance aims to encapsulate both tranquility and power, representing the dichotomy of light and darkness while providing users with a sensory experience that transforms over the course of the day.

In alignment with Rite of Way’s idea of integrating fragrance with cultural expression, “Rising Sun” is complemented with a carefully selected array of products that embodies its fundamental essence. Limited-edition items, such as a hoodie, hat, and post earring, expand the narrative beyond the bottle, enabling wearers to personify the essence of the fragrance in many forms.

The "Rising Sun" franchise is presently available for purchase through Rite of Way's official webstore, priced at $188 USD.