Intuition by Aramis Introduces a Revitalizing Fragrance to the Streets of New York City

Saeed Ferguson presents a new invigorating fragrance for males to urban dwellers and solicits their impartial evaluations.

Aramis

Aramis, the inaugural men’s fragrance from Estée Lauder, was launched in 1963. It epitomized masculinity and sophistication through a distinguished men’s fragrance. Today, Aramis is being reimagined for a contemporary audience with the introduction of Intuition – the latest fragrance in the esteemed collection. The relaunch was accompanied by basketball Hall of Famer, fashion icon, and philanthropist Dwyane Wade, who served as the worldwide ambassador, enhancing the fragrance's premiere with his renowned presence and flair.

Highlighting the recent impact of Intuition, we engaged founder and creative Saeed Ferguson to host the latest edition of Street Scents. Ferguson traversed the streets of New York City, armed with Intuition samples, to inquire of passersby regarding the notes they identified, their preferred styling, and the incorporation of the fragrance into their daily habits.

Several attendees discerned foundation notes of citrus, leather, and lavender, while others wittily remarked that it emanated an aura of “opulence.” Respondents indicated that the fragrance would be ideally suited for a night out or a date, while also possessing the versatility for daily wear.

Certain individuals reminisced about olfactory memories, contemplating older relatives who donned the fragrance — it has now been reimagined for a contemporary audience. Furthermore, Intuition by Aramis is presented in an opulent, ombre dark blue glass bottle topped with a tortoise-shell inspired cap. This contemporary design reimagines the traditional Aramis cologne for the modern gentleman.

Visit Aramis' Instagram @aramisfragrances to discover more about Intuition by Aramis.