Elevated Spirits and Infinite Opportunities Accompany the Ultra Limited Edition LVERS Perfume

Under the direction of creative director Pharrell Williams, Louis Vuitton launched their LVERS perfume in 2024 to considerable acclaim.

LVERS, orchestrated by Master Perfumer Jacques Cavallier Belletrud and overseen by Williams, is a woody and fragrant eau de parfum designed as an olfactory manifestation of his aesthetic vision for the brand.

The scent represents an exploration of metamorphosis. Highlighting nature's response to light—photosynthesis—Belletrud creates a fragrance of vibrant energy: galbanum, cedarwood, sandalwood, bergamot, and ginger. These notes, incorporating components traditionally recognized as therapeutic, elicit the essence of freshly mown grass, foliage caressed by sunlight, and the warmth of sun-drenched timber. LVERS encapsulates the essential energy of light within a 100ml bottle, transcending mere fragrance.

In celebration of its one anniversary, Louis Vuitton introduces an extraordinary copper variant of the fragrance. Upon the debut of Pharrell's inaugural ready-to-wear collection, he unveiled a selection of copper-plated, hard-sided trunks — a tangible expression of sunlight, warmth, and airiness. The design language extends to characterize the new LVERS Copper Edition flacon, launched in an extremely limited series of 30 units available globally. Crafted by specialized artisans near Florence through an old lost-wax casting technique, each bottle is a unique artifact embossed with the house's distinctive LV monogram, thereafter polished to a luminous sheen. The copper patinas, and the finish develops over time with its users, a perfume bottle that allows its owners to age gracefully in unison.

The copper bottle, serving both practical and collectible purposes, reflects the house's copper-lined travel legacy while integrating Pharrell Williams' innovative expression for the brand. Illuminated, luminous, sun-kissed. The experiential aspect has become integral to luxury. Traversing through existence, presenting a token of time — as unadorned as a copper flask, may be the most eloquent representation as far.

The LVERS Copper Edition is now available in select Louis Vuitton stores.