Bulgari's Online Store in Singapore Launches
- William Brown
- May 21, 2020
- 2 min read
A medical publication from the University of Tasmania delineates three stages of extended isolation. The initial phase is characterized by panic buying, followed by the honeymoon phase, and concluding with a need for experiences.

While some individuals may engage in reckless behavior, such as texting an ex or overindulging in alcohol, others may experience more particular desires. Some may observe the conspicuous absence of Bulgari’s Octo Finissimo watch on their wrist, while others would ponder, “Wouldn’t a B.zero1 necklace appear stylish on Zoom?” Bulgari's online store in Singapore has officially debuted today, coinciding with your return to work.
The B.zero1 Rock series is adorned with embellishments, ensuring you stand out during a Zoom call with ten individuals dressed in their most casual attire.

The Octo Finissimo Automatic in Satin Polished Steel, scheduled for release in July 2020, presents a striking contrast to its predecessors. The new alternating brushed and polished case discreetly reflects light, in contrast to its counterparts with a more subdued matte appearance.
Bulgari's online store in Singapore offers all the essentials of a premium e-commerce platform, including exceptional service and a specialized e-concierge team; however, online shopping for their bags is now limited to iOS devices only. Three-dimensional product photos and augmented reality technologies are utilized to provide accurate scaling for a realistic shopping experience or to visualize how your future bag will appear with a personalization function.
Plans are in progress to integrate it into the jewellery, watch, and additional categories. If you have miscalculated your size, complimentary returns are available online via Bulgari’s Singapore shop, through customer service, or directly in the boutique upon its opening.

E-commerce must provide an engaging and exclusive comprehensive experience, delivering the same level of perfection seen in a Bulgari shop. Additionally, the website complements the boutiques with content and information.
“Due to COVID-19, our e-shop has emerged as our premier store globally, experiencing growth surpassing 100%, and we anticipate it will solidify its dominant position post-COVID-19, as it has served as a catalyst for acceleration.”
The foundation of this success is its seamless integration with the physical boutique and other digital channels, therefore reflecting our cohesive omnichannel strategy and complete alignment of boutique associates and consumer care advisors. – Jean-Christophe Babin, CEO of Bulgari.

The Octo Finissimo Automatic in Sandblasted Rose Gold is slender (it rests low on the wrist), formidable (the textured angular gold exudes understated elegance), and diminutive (it measures slightly over five millimeters).
An exclusive packaging adorned with the iconic Pantheon mesh is available for purchase on Bulgari’s online store in Singapore. Additionally, if you are among the first 30 clients to shop on the platform, with a minimum expenditure of SGD$1,000, you will receive a commemorative gift from Bulgari.










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