Lee Know of Stray Kids Appointed as Gucci's Latest Global Brand Ambassador

Lee Know has been formally appointed as Gucci's latest brand ambassador, signifying his enduring affiliation and inherent compatibility with the design house.

Image: Gucci

Lee Know of Stray Kids has been officially appointed as Gucci's next brand ambassador. Renowned for his robust personal affiliation with the brand, he has often been observed donning Gucci at formal events and editorial engagements. He also participated in the Gucci Cruise 2025 fashion show in London late last year, thereby reinforcing his association with the design house.

Gucci announced the selection of Lee Know due to his versatility as a singer, songwriter, and composer, along with his intrinsic sense of style that seamlessly corresponds with the brand’s creative vision and ethos. In an official news release on Gucci's Instagram, Lee Know expressed his enthusiasm, noting, “It’s a great honor to be part of Gucci’s visionary journey of creativity.”

Stray Kids members, embodying many prestigious luxury brands, are enhancing the group's international prominence. Lee Know's employment at Gucci not only enhances its celebrity appeal but also introduces a very committed global fanbase. Anticipate his major presence at fashion week and his significant inclusion in forthcoming Gucci campaigns. View an exclusive behind-the-scenes glimpse of his campaign shot here on his official Instagram @t.leeknowsaurus.