Tilda Swinton Heads a High-Tech Uproar in Gentle Monster’s New “BOLD” Collection

The campaign features Tilda Swinton in HAUS NOWHERE, merging avant-garde design with bizarre performance.

Image: Gentle Monster

Gentle Monster's 2025 "BOLD" Collection signifies a decisive advancement into a novel creative epoch, characterized by its hallmark bridge detail and unique, sculptural forms. The collection, intended to provide remarkable style options, is showcased through a compelling commercial featuring Tilda Swinton. Located within HAUS NOWHERE, the brand's innovative and ever transforming conceptual setting, the graphics amalgamate Gentle Monster's avant-garde design aesthetic with Swinton's captivating presence.

Image: Gentle Monster

In the campaign film, HAUS NOWHERE Seoul transforms into a surreal platform where reality and virtuality effortlessly merge. Swinton captivates the stage with undeniable magnetism, seemingly galvanizing a cohort of Gentle Monster–attired "followers" into a surreal tumult. As an electrifying hyper-techno soundtrack intensifies, she traverses the concrete platform in a performance that amalgamates a trance-like dance with magical gestures. The action culminates as Swinton parkours across the structure, ascends the HAUS NOWHERE façade, and audaciously dives from its elevation in a theatrical stage dive.

Image: Gentle Monster

View the promotional video below. The new "BOLD" collection will be launched worldwide on September 6, 2025. For further information, see Gentle Monster's website.