Rhuigi Villaseñor Is Set To Launch Rhude Lounge In Lake Como This Spring

The new enterprise expands upon his SS25 exhibition at Villa d’Este, integrating tradition with contemporary luxury.

Rhuigi Villaseñor, the founder of the Los Angeles premium streetwear brand RHUDE and the current Chief Brand Officer for Serie A football club Como 1907, is extending his influence in Northern Italy with the inauguration of Rhude Lounge. Set to inaugurate in March 2026, this elite private members club is a pivotal achievement in Villaseñor’s endeavour to convert the Lake Como area into a comprehensive lifestyle destination.

The initiative is founded on his profound relationship to the region, which provided the setting for his Spring/Summer 2025 “Still Water Runs Deep” runway show at the magnificent Villa d’Este. The Rhude Lounge offers a meticulously tailored environment that embodies Villaseñor’s design concept of fusing antiquity with contemporary luxury. Although comprehensive specifics regarding the interiors and programming remain undisclosed, initial previews emphasise a setting that captures the natural elegance of Lake Como while embodying Rhude’s distinctive aesthetic.

The club is anticipated to facilitate personal gatherings, cultural events, and collaborations in fashion, music, and sport, thereby strengthening Villaseñor’s idea of lifestyle as a comprehensive brand experience.