atmos Pink x New Balance 740 Embodies the Splendor of Indonesia’s Pink Beach

New Balance is introducing a whimsical summer aesthetic through its recent partnership, the atmos Pink x New Balance 740 “Pink Vacation.”

Inspired by the breathtaking coastline of Indonesia’s Pink Beach, the sneaker features a harmonic amalgamation of pink tones that mirror the natural allure of the sand. The top is constructed from airy bubblegum pink mesh, enhanced with metallic silver overlays for a sophisticated, polished appearance. A vibrant deep pink New Balance “N” logo provides a stunning contrast, while the insole showcases a custom-printed sunset motif, reminiscent of the serene atmosphere of Pink Beach. The pair includes an additional ribbon-style shoelace for customizable styling possibilities.

Name: atmos Pink x New Balance 740 “Pink Vacation”

Colorway: "Pink/Silver"

Stock Keeping Unit: U740AP2

Manufacturer's Suggested Retail Price: ¥16,500 JPY (Approximately $110 USD)

Release Date: March 29

Purchase Location: atmos