Aesop Captures the Essence of Intrigue and Distinction

Aesop introduces its Eaux de Parfum line - a collection of 10 perfumes that are thoughtfully conceived and intriguingly unconventional in both concept and aroma.

“The sails were purple and so fragrant that the winds were enamored by them,” wrote Shakespeare. This exemplifies how Cleopatra captivated Marc Antony with her presence, illustrating how smell embodies the intrinsic attributes of beauty and romance in literature and contemporary life. Given our affinity for storytelling, it is unsurprising that contemporary perceptions of smell are significantly influenced by this poetic character. Perfumes are exclusively producible in liquid form due to chemistry, and serendipitously, Aesop’s Eaux de Parfum line evolved from a peripheral project into a primary, sincere pursuit—attributable to the brand’s commitment to researching and amalgamating the finest essential oils for optimal skin, hair, and body care.

The inherent scent arising from Aesop's intricate and sophisticated compositions, together with subsequent companion fragrances, motivated Aesop to explore personal perfumes more deeply. Since then, they have collaborated with esteemed French perfumers Barnabé Fillion and Céline Barel to create an extensive collection of gender-neutral and non-conformist fragrances, which have been highly praised as ideal for individuals seeking something distinctive and more narrative-driven.

Some of their oldest fragrances were derived directly from the origins of perfumery, which at that time existed solely as incense; the term perfume is a fusion of per, meaning "thorough," and fumus, meaning "smoke," coined by the French as parfum. Marrakech Intense, their initial collaboration with Fillion, is a synthesis of Moroccan spices, the vibrant hues of the Ochre City, and the desert, whilst Tacit, created in conjunction with Barel, pays homage to classic colognes and the delicate flora of the Mediterranean coast. Subsequently, Aesop collaborated with Fillion to create Hwyl and Rōzu — the latter influenced by the life and oeuvre of Charlotte Perriand and the garden rose named in her honor, which is a favored bloom of this author — as well as additional unconventional smells intriguingly termed Othertopias. Entitled Miraceti, Karst, Erémia, Eidesis, Gloam, and Ouranon, they were designed to encapsulate the threshold between reality and imagination, the present and the distant. Subsequently, home fragrances were introduced to enhance the aromatic experience, including a trio of Aromatique Candles, Room Sprays, Oil Burner Blends, and Incense, along with a botanical-based toilet deodorizer. Additionally, a unique Bronze Incense Holder was developed in collaboration with Vogel Studio, and a Brass Oil Burner was designed in partnership with Studio Henry Wilson.

Aesop’s Eaux de Parfum collection will be displayed in a cabinet called the Fragrance Armoire at select stores, which not only displays the fragrance bottles but also includes porous objects infused with an Aesop fragrance, enabling you to experience each aroma without spraying. Numerous Fragrance Armoires feature an Infusion Chamber, a glass enclosure where customers can suspend garments to imbue them with their selected fragrance. After being hung, the glass box will be sealed, and the fragrance will be applied, resulting in a consistently perfumed garment once the vapors have settled. Certain establishments enhance the experience with a designated area known as the Sensorium, featuring a collection of distinctive olfactory encounters. These scent microcosms impart intimacy and character to the experience of Aesop’s most enchanting perfumes, contributing to the brand's enduring popularity.