Real Madrid Commemorates Triumph Elegantly with New Official Partnership with Louis Vuitton

Louis Vuitton has officially been designated as the multi-year supplier of formal and travel attire for Real Madrid's men's and women's football teams, as well as the men's basketball team.

Louis Vuitton

The realm of football has historically intertwined with fashion, although few collaborations exemplify this connection with the significance of the recently established partnership between French luxury brand Louis Vuitton and Spanish titans Real Madrid. This multi-year agreement designates Louis Vuitton as the official provider of formal and travel attire for Real Madrid's men's and women's football teams, in addition to the men's basketball squad, establishing an unparalleled benchmark for luxury club apparel.

This relationship beyond a simple branding initiative; it represents a strategic alliance of two global giants that uphold fundamental values: an unwavering pursuit of quality, a profound legacy, and a dedication to innovation. Pietro Beccari, CEO of Louis Vuitton, stated, “Real Madrid embodies excellence and evolution…” This energy drives our operations at Louis Vuitton. This wardrobe was designed to embody the same ethos — items that journey with intention, resilience, and elegance.

Curated by Men’s Creative Director Pharrell Williams, the unique outfit for Real Madrid exemplifies Louis Vuitton’s esteemed tailoring expertise and a fusion of refined functionality. Players and staff will be attired in custom-tailored suits, ready-to-wear apparel, and accessories for formal engagements and travel. Essential components comprise formal jackets and trousers embellished with discreet embossed VVN leather labels, LV Soft shoes, and sophisticated accessories such as embroidered hats and belts featuring platinum buckles.

The custom travel collection prominently includes iconic items such as the Horizon 55 suitcase, Keepall bag, and Christopher backpack. These pieces are constructed from Louis Vuitton’s iconic Monogram canvas, intricately adorned with Real Madrid’s characteristic white-and-gold embellishments and “RM” initials — produced just for the teams and unavailable for commercial sale. This exclusivity highlights the premium quality of the collaboration and provides an enticing preview for fans.

The visual campaign accompanying the announcement is notably striking, with prominent athletes such as Éder Militão, Dani Carvajal, Kylian Mbappé, Jude Bellingham, Vinicius Júnior, and Thibaut Courtois positioned atop Louis Vuitton trunks outside the renowned Santiago-Bernabéu Stadium. This artwork effectively illustrates the amalgamation of athletic nobility with opulent artistry.

This collaboration amplifies Louis Vuitton's expanding presence in elite sports, a legacy that encompasses the creation of trophy trunks for esteemed events such as the FIFA World Cup and the Ballon d'Or. Emilio Butragueño, Real Madrid’s Director of Institutional Relations, remarked, “Both institutions transcend time and tradition.” Our objective is not merely to establish a legacy but to inspire. The collaboration between Louis Vuitton and Real Madrid is set to do this, adorning the world's most decorated club in exceptional flair, both on and off the field.