Las Vegas, Louis Vuitton, Verstappen: A Grand Prix Victory Enveloped in Opulence

Amidst the bright illumination of the Strip, the victorious driver of the FORMULA 1® LAS VEGAS GRAND PRIX 2025 received a highly sought-after emblem of the event: the trophy encased within Louis Vuitton’s bespoke Trophy Trunk, awarded to Max Verstappen and the Red Bull Racing team.

Race winner Max Verstappen of the Netherlands and Oracle Red Bull Racing celebrates on the podium during the F1 Grand Prix of Las Vegas at Las Vegas Strip Circuit. Photo: Chris Graythen/ Getty Images

This occasion signified the 22nd race of the season and the 23rd Trophy Trunk produced under the esteemed collaboration between Louis Vuitton and Formula 1®.

The Louis Vuitton Trophy Trunk, created specifically for Formula 1®'s return to Las Vegas, encapsulates the essence of the Maison—heritage, precision, and artistry—and was prominently displayed during the event: from the starting grid to the national anthem to the concluding podium moment of Verstappen's victory.

Max Verstappen competes on the circuit during the Formula 1 Grand Prix. Photo: Rudy Carezzevoli/ Getty Images

This year's race saw Louis Vuitton introduce a vibrant new trunk adorned with a reinterpreted LV emblem, inspired by the electrifying ambiance of Las Vegas nights. The bespoke design is inspired by the visual intensity and speed of the racetrack, reflecting the Maison's conviction that “Victory Travels in Louis Vuitton.”

Throughout its history, Louis Vuitton has attended to the world's most esteemed sporting icons, tasked with the transportation of many prestigious trophies, including the America’s Cup, FIFA World Cup, NBA Championship, League of Legends Worlds trophy, Roland-Garros, Rugby World Cup, Ballon d’Or, and others. The Las Vegas Grand Prix now becomes part of that legacy – a commemoration of velocity, elegance, and victory, marked by Vuitton’s distinctive expertise.

Louis Vuitton x Formula 1. Photo: Louis Vuitton

Since 1854, the Maison has established its legacy through workmanship and innovative design, transitioning from trunks to ready-to-wear, accessories, watches, jewelry, beauty products, and beyond. The Trophy Trunk serves as a testament: even in the quickest sport globally, artistry remains paramount.

Established in 1950, Formula 1® continues to represent the apex of motorsport. In Las Vegas, the collaboration between F1 and Louis Vuitton once more demonstrated that the fusion of tradition with contemporary velocity culminates in an extraordinary spectacle.