Jw Anderson's Latest Pimlico Road Store Integrates Fashion, Homeware, And Collectible Items

The two-level area showcases the brand's growing Home & Garden line inside a cosy, inhabited environment.

Jw Anderson

The newly established JW Anderson store on Pimlico Road, situated in London's foremost antiques and design neighbourhood, represents a notable shift from conventional retail, functioning more as a curated "cabinet of curiosities." Conceived by Sanchez Benton and guided by the creative vision of Jonathan Anderson, the two-level facility embodies the designer's transition to a lifestyle-oriented brand identity, integrating apparel with homeware, artisanal crafts, and collector design items.

The store's design and stock prominently highlight the brand's growing Home & Garden range, situated at the core of the shopping experience. Encircling this primary domestic emphasis is a meticulously curated assortment of ready-to-wear apparel, footwear, and accessories. The interior design cultivates a cosy ambiance, moving away from corporate minimalism towards a more personal, inhabited environment that showcases the brand's clever and audacious vision with artisanal items.

Jw Anderson

Consistent with the brand's philosophy, art serves as the foundational element of the Pimlico Road ambiance. The room is expertly curated to display a rotating array of art and items, fostering a conversation between seasonal fashion trends and enduring artistic masterpieces. By emphasising the "essence of its new milieu" – the antique-laden, artistic nature of Pimlico Road – JW Anderson has established a venue that serves as both a boutique and a gallery, honouring the inherent connection between our attire and the objects we select to inhabit our spaces.

JW ANDERSON Pimlico Road Store, 105-107 Pimlico Road, London, SW1W 8NQ, United Kingdom