Introducing Handsom: Melbourne's Everyday Label

Handsom, established in 2009 by Henry Allum and Sam Rush, specialises in high-quality, modern apparel intended for daily usage.

The Melbourne label Handsom has established a reputation for thoughtfully designed, wearable apparel since its inception in 2009. Founded by British duo Henry Allum and Sam Rush, the brand sprang from their expertise in product design and fashion, with a distinct objective: to provide high-quality, modern apparel suitable for daily wear.

Based in its Fitzroy studio and headquarters on Gertrude Street, Handsom prioritises functionality, texture, and comfort. The collections exhibit easy lines, understated details, and high-quality fabrics intended for layering and prolonged usage. Manufacturing in limited quantities and selling directly to consumers enables the label to uphold quality and construction requirements while ensuring accessibility of the pieces.

For over 15 years, Handsom has evolved in conjunction with its local community, harmonising autonomous production with a minimalist aesthetic. A recent rebranding and store makeover synchronise the actual environment with the brand's principles: tranquilly, materiality, and functionality. The atmosphere mirrors the attire – accessible, functional, and resilient.

Visit Handsom's website to explore their latest offers.