'Forbes' Unveils Second Annual "Top Creators" List

MrBeast maintains his dominance in the top position for a second straight year, with Charli D’Amelio, the Paul brothers, and KSI also included in the Top 10.

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Forbes has released the second official list of the highest-earning digital creators for 2023. This year's honourees, assessed on earnings, entrepreneurship, and follower/engagement ratio, collectively have 2.6 billion followers and own an estimated $700 million USD in total profits. Forbes' list, led by Jimmy Donaldson (a.k.a. MrBeast) with a 9.8% engagement rate and earnings of $82 million USD from his 312 million followers, features a varied array of producers distinguished by platform, content type, and audience. The roster includes well-known online personalities ranging from magicians and singers to comedians and foodies.

Following MrBeast, Olajide Olatunji (known as KSI) occupies the second position with $24 million USD in profits, 112 million followers, and an engagement rate of 6.5%. Jake Paul completes the top three, amassing $34 million USD in earnings, 66 million followers, and an engagement rate of 1.6%.

Rhett & Link occupy the fourth position, while Charli D’Amelio ranks fifth (Dixie D’Amelio is acknowledged at eighteenth). Logan Paul secures sixth place, followed by Elliot Tebele (also known as F*ckJerry) in seventh, Emma Chamberlain in eighth, and comedian Matt Rife in ninth. Former Viner Brent Rivera maintains a position in the top 10 with an engagement rate of 11.25%.

Ryan Kaji secured the 17th position, while Addison Rae followed closely in 23rd place. Other significant inclusions on the list are Druski at position 20, Dream at 30, vocalist Madison Beer at 38, and Kai Cenat at 44, who exhibits an impressive 25.75% engagement rate. To access the complete list of Forbes' Top Creators, please visit the Forbes website.