BOSS Fragrances Inaugurates Its Official Flagship Store on LazMall Prestige

The brand's makeover, featuring the motto #BeYourOwnBOSS, conveys sincerity, sophistication, and compassion.

To be a leader in the contemporary period necessitates both acumen and intelligence to forge one's own success. Alternatively, it may signify have an open mind and heart that enables you to establish your own principles and discover a more profound purpose through audacity and influence.

BOSS Fragrances align with this purpose of audacity, offering elixirs meticulously designed to embody the formidable personas of the BOSS man and lady. In anticipation of the gifting season and coinciding with the debut of the new BOSS Bottled Parfum, the House has inaugurated its Official Flagship Store on LazMall Prestige. Here, explore the three top-selling fragrances from BOSS from October 19th to 21st.

Introduced in October 2022 and featuring Chris Hemsworth, the latest iteration of the legendary scent embodies exceptional strength and charisma, akin to its campaign representative.

The distinguished essence of rare orris concrete and fig tree root accord, beginning with a sharp burst of Mandarin and rich incense, transitions into a warm woody foundation of cedarwood essence and a vegetal leather harmony, embodying a potent and assertive fragrance for men who embody authority.

BOSS Bottled Eau de Parfum

This 2020 iteration of the original 1998 fragrance presents a revitalized male scent, enhancing the distinctive elements of its predecessor—sweet apple, fragrant cinnamon, and earthy vetiver—while amplifying its sillage with a musk base that anchors the effervescence of its top and middle notes.

BOSS Bottled EDP epitomizes sophistication and confidence, designed for the BOSS man poised for success in any situation.

Boss The Fragrance Le Parfum pour Lui

With the appointment of Jacob Elordi from Euphoria as its campaign ambassador, the seventh iteration of the Boss The Scent line presents a refined twist for seductive intensity: captivating top notes of ginger and Maninka fruit, complemented by a robust leather base that reflects the ongoing evolution of contemporary masculinity.

Celebrate the inauguration of BOSS Fragrances’ Official LazMall Flagship Store from October 19 to 21, with unique sets and presents available only on Lazada. Additionally, join MediaCorp actor Ayden Sng and Mediacorp 987 DJ Kimberly Wang on LazLive at 9 PM on October 19.