BEDWIN & THE HEARTBREAKERS FW25 Encapsulates Tokyo's Ominous Rhythm

BEDWIN & THE HEARTBREAKERS has launched its Fall/Winter 2025 collection themed “Tokyo Noir.”

This season signifies a purposeful departure from BEDWIN’s hallmark Americana and preppy aesthetics. It adopts a more refined and effective design methodology, including a collection of striking silhouettes crafted from technical materials. This incorporates Dyneema® and 3M reflective materials, which enhance the designs' functionality and visual impact. Consequently, each piece is designed to represent strength and nuanced tension, reflecting the industrial rock, post-punk, and new wave inspirations that form the collection's musical and stylistic essence.

The ad, filmed in rugged industrial areas throughout Asia, conveys intense energy and visual impact, realized by stylist Tsuyoshi Noguchi and photographer TAKAY. The collection is inspired by films such as Black Rain and Akira Kurosawa’s High and Low, alongside a compelling portrait of John Lydon, interlacing references that embody a world influenced by technological evolution and urban enigma.

The creative direction and design are led by New York artist Michael Bühler-Rose of BOOT FOUNDATION, whose conceptual perspective enriches the brand's developing narrative. A seasonal playlist chosen by KATOMAN enhances the visual narrative, providing a multifaceted soundscape that embodies the essence of Tokyo at night.