Unveiling the New Men’s Fragrance, Intuition by Aramis, to Basketball Enthusiasts at Marquette

The college town of Global Ambassador Dwyane Wade provided an ideal setting for residents to engage with the new men's scent.

Intuition by Aramis

Dwyane Wade, serving as the global ambassador for Intuition, imparts a revitalizing vitality and confidence to Aramis Fragrances' latest offering, thereby enhancing the brand's legacy. Aramis was initially launched in 1963 as a distinguished legacy men's grooming brand characterized by subtle elegance. The brand is now redefined for the next generation with a new scent, Intuition.

Wade pursued his collegiate education at Marquette University in Milwaukee before excelling in professional basketball, and we are now reintroducing Intuition to the city that nurtured him during his ascent to fame. Hypebeast, in collaboration with fashion creative and founder Saeed Ferguson, visited the Midwestern city to unveil the new fragrance.

Numerous individuals contemplated Wade's iconic stature in the city, with one person expressing that the smell inspired him to feel as though he might, "...score 40 points in a game!" whilst another said that it emitted a “potent” aroma. Observers detected profound leather undertones contrasted with vibrant accents of lavender and citrus in the smell - a subtle equilibrium rendering the aroma appropriate for daily use.

Visit Aramis' social media platforms to discover more about Intuition by Aramis, available in Ulta, Macy's, and department stores around the nation.