The New Gris Dior Campaign Represents Absolute Freedom

For several individuals, dreaming constitutes a luxury. Dior has introduced the new Gris Dior, a fragrance that highlights ambition and authentic skill. A number of artists, including Joseph Quinn and Liu Yuxin, have united in a campaign to express their perspectives on Gris Dior and the significance of scent in their life.

Motivated by the audacity to imagine and the fervor to realize those dreams, these artists draw inspiration from the aroma of Gris Dior, with their self-assurance thriving amidst its exquisite notes.

Dior embraces variety, with each artist in the Gris Dior ad hailing from distinct origins. Similar to a fragrance that embodies various dimensions, these artists are unique yet genuine, sophisticated yet audacious, presenting numerous compelling viewpoints.

When queried during the campaign regarding the significance of Gris Dior, Joseph Quinn, known for his role in Master of Puppets from Stranger Things, stated, “It’s very mysterious.” It possesses an olfactory quality unlike anything I have before encountered. Gris Dior evokes a sense of sensuality in me.

French rapper Orelsan states that “Perfume, particularly this one, evokes memories of the tour!” Following each performance, Ablaye would apply perfume to his attire, thus every time I encounter the scent of Gris Dior, it evokes memories of the times preceding our stage appearances. A bottle was consistently present in the dressing room, and Ablaye applied an abundance of perfume, resulting in the scent of Gris Dior enveloping me whenever he took the stage beside me. Perhaps it is the reason I derived such enjoyment from it.

Grey encompasses several colors of black and white. The slightest detail holds significant importance at Dior, offering a sturdy and revered foundation for every passion. The recently introduced Gris Dior, featuring delicate chypre undertones, exemplifies gray opulence and unforeseen allure.

Liu Yuxin, a dynamic singer, producer, and street dancer, states, “(translated from Mandarin) it feels like a forest after a rain.” The humid air is infused with floral aromas. The sensation is exceedingly invigorating and lively. Indeed, fragrance possesses the ability to alter emotions, and the refined aroma of the new Gris Dior enhances confidence and vitality throughout the day.

The Gris Dior presents a powerful, persuasive statement and is essential for your outfit. Gris Dior can be found in the La Collection Privée Christian Dior ION Orchard Boutique and the Dior Beauty Online Boutique.