Mercedes-Benz Unveils All-Electric GLC Showcasing Illuminated Iconic Grille

Incorporates a reimagined illuminated grille, smoked-glass lattice, and a captivating new “Sensual Purity” design aesthetic.

Image: Mercedes-Benz

Mercedes-Benz has formally unveiled a preview of the next-generation GLC, an all-electric SUV that reinterprets the brand's design philosophy. The next GLC, set to be unveiled at the IAA Mobility exhibition in Munich on September 7, 2025, features a remarkable reimagining of the Mercedes grille, which serves as a design centerpiece constructed from a smoked-glass lattice, framed in chrome and augmented with optional animated contour illumination. The grille embodies the brand's updated "Sensual Purity" philosophy, emphasizing minimalism, clarity, and refined technological sophistication. The electrified GLC, as the first production vehicle embodying this new design direction, pays homage to Mercedes' distinguished past while progressing into the future.

The GLC features a revolutionary design and is the first vehicle to utilize MB.OS, Mercedes-Benz's proprietary operating system. The recently launched MBUX Hyperscreen enhances the driver's experience via seamless digital integration and improved comfort. Mercedes aims to integrate the dependable performance and luxury of its best-selling midsize SUV with cutting-edge electric mobility and refined design in the new GLC.