Loewe 001: Jonathan Anderson’s First Fragrance

The inaugural fragrance from Loewe, directed by Jonathan Anderson, reflects the diverse and innovative designs of the brand's collections.

The inaugural fragrance from Loewe, under the guidance of Jonathan Anderson, reflects the diverse and innovative designs of the brand's collections. Designated as 001, the fragrance amalgamates top notes of orange and bergamot with heart notes of sandalwood and base notes of cedar and musk. The unique packaging for 001 showcases the artwork of German artist and photographer Karl Blossfeldt; if the prints seem recognizable, it is due to his botanical pictures being utilized in the Spring/Summer 2016 women's collection. This project is profoundly personal to me. I dedicated much time to it because I genuinely believe in its significance. Primarily, I aimed for the fragrance to embody authenticity, serving as a natural extension of Loewe's current identity,” states Anderson.