Etta is A Unique Post-modern Penthouse Ideal for Hosting Exclusive Events
- Joe Lim
- Sep 7, 2022
- 2 min read
Singapore boasts numerous meticulously designed interiors that draw visitors from near and far, seeking visually appealing experiences.
Although this phenomenon appears predominantly confined to the generalist realm of cafés, certain establishments are contesting this narrative by catering to a more discerning clientele that desires a comprehensive hospitality experience, encompassing an excellent meal in an appropriate setting tailored to the occasion and preferred audience.

Etta is an eclectic post-modern penthouse that functions as a lounge, event space, music venue, and retail and design incubator. The industrial exterior and warm-toned interior evoke the essence of a creative residence rather than that of a multifunctional place.
However, this aspect contributes to its allure – Etta translates to "keeper of the hearth" or "ruler of the home," and is affectionately inspired by Ruth Etta Collins, the indomitable and vivacious grandmother of restaurateur Gibran Baydoun.

Etta is the sole post-modern penthouse ideal for hosting exclusive events. Etta exemplifies inventiveness. It is a comprehensive venue that enables you to dine, enjoy beverages, and unwind while dancing to live music. “Beneath its eccentric and unconventional allure, it fundamentally provides a sense of home,” states Gibran Baydoun, founder of That’s Proper Hospitality, which encompasses more BYGB establishments such as Lucali BYGB, situated just a few floors below, as well as Corduroy Palace and Proper Slice BYGB.
This is undoubtedly a fitting tribute when one recognizes the extent to which Baydoun has aligned with the formidable spirit of his grandmother, the first Black woman to graduate from her university and obtain a Master’s Degree while single-handedly raising six children.
This exquisite designer penthouse at 66 Kampong Bugis features a remarkable ceiling that permits coordinated light boxes to illuminate the space; a bespoke table accommodating up to 32 individuals, inspired by the artistry and vision of American artist Donald Judd; a custom-designed banquette upholstered in fabric reminiscent of 1980s automobile upholstery; chairs by Frank Lloyd Wright; a custom daybed influenced by De Sede; original Faye Toogood Roly Poly Chairs; and vintage Japanese folding chairs.
If you are an enthusiastic amateur in contemporary furniture, you will be educated by Baydoun’s discerning eye for innovative and stylish art pieces suitable for home living.

Etta is the sole post-modern penthouse ideal for hosting exclusive events. Additionally, artworks by New York-born creative prodigy Clelia Montali embellish the walls, as is customary in all BYGB locations.
The menu at Etta include a raw bar offering simple dishes such as crudos and sushi, while the menu for private parties is designed for guests to customize with the kitchen's assistance.
There is no room for uncertainty, only an opportunity to unwind with wine upon entering this haven of comfort and intrigue.










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