Bulova And Stetson Introduce A Limited Edition Cowboy-Style Collection View Collaboration

The Wild West and the traditional aesthetics of a watch brand preferred by Frank Sinatra may appear incongruous, although this is not the case with the new Bulova x Stetson watch line.

Bulova

Bulova + Stetson debuts at a moment when Western design and inspiration are gaining significant momentum, successfully merging the raw frontier legacy with the sophisticated craft of horology. As Western enthusiasm persists in the nation, Stetson is commemorating its historical legacy by collaborating with Airstream and Taylor Sheridan’s Four Sixes Ranch, the creator of Yellowstone.

A new timepiece partnership similarly emphasises Western flair in a striking manner. Launched to commemorate Bulova's 150th anniversary, the new pair of elegant timepieces pays homage to the Great American West while preserving the classic characteristics of meticulously crafted Bulova watches.

The seemingly improbable common lineage unites the two families through marriage: Louise Bulova and Ira Guilden wed in 1930, subsequently leading to the establishment of the Bulova Stetson philanthropic foundation by their respective enterprises. Enhancing a significant anniversary year for Bulova, the new pair embodies the concept of "precision meets the frontier," featuring two 39mm automatic watches that present an exceptionally unique aesthetic suitable for both a charcoal suit and a faded Western shirt paired with a reliable Stetson hat.

Bulova

Every new Bulova x Stetson watch incorporates a "robust" 21-jewel automatic movement housed within a suitably proportioned, silver-tone stainless steel case, complemented by a domed sapphire crystal. A black onyx cabochon embellishes the onion crown of each clock, featuring two distinct dial variations that honour the evocative history and landscapes of the Western frontier. “Collaborating with Stetson is a logical progression of our mutual history and principles—a harmonious fusion of meticulous timekeeping and robust, approachable American aesthetics,” stated Jeffrey Cohen, President of Citizen Watch America.

The Longhorn features a fleur-de-lis design and a prominent longhorn skull on its exquisitely crafted brown leather strap, which is enhanced by elaborate contrasting Western-style stitching. The Stetson hat pattern is used, as each watch "honours the robust sophistication that characterises luxury craftsmanship and the American West."

The Bison watch, adorned with a polished black alligator leather-patterned strap and an attractive bison emblem on the dial, has “a sophisticated yet resolute aesthetic,” suitable for both an elegant black suit and a reliable chambray shirt. Affordably priced at $750, the Bulova x Stetson watch series embodies the tough tradition of America, both on the range and on your wrist.