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A Bespoke Statement: LeBron James Collaborates with Mercedes-Benz on a Custom Maybach S 680

  • Bruce Maxwell
  • 2 days ago
  • 2 min read

Finished in elegant ivory and contrasted by deep blue Nappa leather and Alcantara, the one-of-one build showcases the full potential of the brand’s tailoring program.


Mercedes Maybach
Mercedes Maybach

LeBron James is officially augmenting his remarkable vehicle collection with a premier acquisition from Mercedes-Benz. The NBA icon and the German automobile manufacturer have officially introduced a bespoke Mercedes-Maybach S 680, meticulously tailored from front to rear to fulfil the precise requirements of the Los Angeles Lakers forward.



Mercedes Maybach


To realise this customised concept, James collaborated directly with the elite Mercedes-Maybach Manufaktur to Measure program. He chose a vivid, non-metallic light ivory paint finish on the exterior, ensuring the limousine remains conspicuous. Within the cabin, the opulent design persists, including a deep blue interior composed of high-quality Nappa leather and Alcantara. James's distinctive King's crown badge is extensively displayed throughout the car, adding a trademark, very personal touch to the build.



Despite its custom design, the Maybach S 680 is undeniably a formidable powerhouse. Contrary to industry shrinking trends, the luxury vehicle features a substantial 6.0-liter V12 engine that generates 621 horsepower and 664 pound-feet of torque. Equipped with a 9G-Tronic nine-speed automatic gearbox and a 4MATIC all-wheel-drive system, the substantial limousine accelerates from 0 to 60 mph in under 4.3 seconds. The vehicle provides exceptional comfort and sports car performance, whether he is driving or reclining in the massaging deluxe back seats.



Mercedes Maybach


The regular Maybach S 680 has a starting price of $244,400 in the United States, but extensive customisation on this particular model likely elevates the ultimate price to about $300,000. Mercedes-Maybach has indicated that this ivory model is one of two rare S-Class automobiles customised by James, with the second edition set to be unveiled soon. The exclusive Mercedes-Maybach S 680 is added to a prestigious collection that already includes distinguished automobiles from Ferrari, Lamborghini, Rolls-Royce, and Porsche.

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